Govinda, Sanjay Leela Bhansali,Karishma Kapoor, Dr. Mukesh Batra,Dr.Huzaifa Khorakiwala,Tina Ahuja, Eefa Sharaf, Fulora Foundation among others selected for ILC Power Brand Awards 2016

Govinda, Sanjay Leela Bhansali,Karishma Kapoor, Dr. Mukesh Batra,Dr.Huzaifa Khorakiwala,Tina Ahuja, Eefa Sharaf, Fulora Foundation among others selected for ILC Power Brand Awards 2016

Govinda, Sanjay Leela Bhansali,Karishma Kapoor, Dr. Mukesh Batra,Dr.Huzaifa Khorakiwala,Tina Ahuja, Eefa Sharaf, Fulora Foundation among others selected for ILC Power Brand Awards 2016. Indian Affairs announces the winners in Jury Category at the 7th Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2016.

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India Leadership Conclave & Indian Affairs Business Leadership Awards also known as ILC Power Brands today declared top names from cinema,medicine,yoga,social sector at the asia’s most awaited annual edition currently in its 7th year in the non-voting jury category. These  prestigious awards at Indian Affairs awards hasl been reviewed  by an eminent panel of top Professionals & World Renowned Academia followed by an extensive selection methodology via public voting through Network 7 Research, the research wing of Network 7 Media Group to recognize the outstanding contribution in the field of  medicine, Cinema, Social Enterprise, exemplary yoga practice, and aptitude for & interest in bringing a change in the system through their own respective domains. India Leadership Conclave 2016 which is also hosting the historic Conclave titled Advantage India – It is now or never will be held in mumbai at Hotel Hilton Mumbai International Airport,on friday,1st July 2016. The set of prestigious awards wil be conferred on a glittering award night.

Announcing the names of the winners, Satya Brahma, the founder of India Leadership Conclave Mr. Satya Brahma said At India Leadership Conclave’s dialogue & award forum, “our attempt & objective is to discuss the complex issues in minute details & yes we have been phenomenally successful not only because we have been able to again raise the bar for our industry peers in terms of top-notch participation & execution for which ILC Power Brands are known for, but also because we have been able to create outstanding content, debates & first opinions for our participants. These winners reflect our deep commitment to promote innovations & creativity & are meant to motivate & encourage to create more landmarks in near future”.

Indian Affairs Power Brand Awards at the India Leadership Conclave’s Annual Editions are Network 7 Media Group’s most prestigious & coveted  set of awards for successful achievers in business, social enterprises. Since its inception, the award categories have gained momentum because of its transparent process of selection & stringent methodology powered by Network 7 Media Group’s eminent panel of jury members.. Over the last six editions, needless to add, these awards have grown in prestige and stature. It has become the premier event of its kind in the country and a notable part of the Country’s business calendar. This valuable award has national, regional and global recognition and is awarded in the Corporate and Entrepreneurial categories.

Over the years, some exceptional business leaders have been nominated by their peers – the leaders in the marketplace and workplace who have made their mark, inspiring and empowering those around them to develop their potential and reach their goals.India Leadership Conclave popularly known as “ILC Power Brands” are Asia’s most prestigious & credible  recognition for those that have excelled in their respective industry. With more than 15 years of experience in conducing & executing world-class awards programs with the use of state of art technologies & research  has indeed gone from strength to strength distinguishing best in class organizations. The set of prestigious & coveted awards are from asia’s most definitive & credible news media in mainstream journalism  is from the organisers of  Network 7 Media Group, the flagship media company of Indian Affairs’s Annual Event, asia’s most analytical news media is now celebrating its 7th successful & glorious years of achievement. Built upon a stringent methodology that is combined with a rigorous approach in selecting the best institutions operating within asia, the awards are adjudicated by an eminent panel of jury members who collectively have several decades’ worth of evaluating industry awards in asia using the powerful research public voting mechanism.

Top Entrepreneurs in Business & Iconic Stars in Cinema shined at India Leadership Conclave 2016 ‘s ILC Power Brand Awards 2016

Top Entrepreneurs in Business & Iconic Stars in Cinema shined at India Leadership Conclave 2016 ‘s ILC Power Brand Awards 2016

Top Entrepreneurs  in  Business & Iconic Stars in Cinema shined at India Leadership Conclave 2016 ‘s ILC Power Brand Awards 2016

India’s Global Ambitions Lie with Youth Power & Rural India & only sustainable growth with key Reforms will change the shape of indian economy stressed Satya Brahma at 7th Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2016

Nation’s top business leaders & leading faces of Bollywood were felicitated at the much awaited annual edition of Network 7 Media Group’s 7th Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2016 where more than 350 leaders in business, startup india, E-Commerce, social philanthropy & Cinema were in record attendance on friday 1st Jyly 2016.. Advantage India, It is now or Never was the central theme that dominated the seminar proceedings at the first half of the Conclave that dominated the brain storming sessions. India’s Global Ambitions Lie with Youth Power & Rural India & only sustainable growth with key Reforms will change the shape of indian economy Satya Brahma, chairman & Editor-In-Chief of Network 7 Media Group in his opening address. “The change of guard at the central government with a thumping & historic mandate that brought Narendra Modi government at centre brought out key economic reforms & infused confidence to the people of india post the scam-ridden UPA Regimes that pushed india to  economic doldrums & grubby politics. The rise of india as a key state in world is visible as Prime Minister Narendra Modi’s attempt to popularize Brand India found a rousing response & unprecedented applause from the world leaders. The key grave areas such as Unemployment, Infrastructure, Manufacturing will continue to be challenging & historic reforms can only change the shape of India’s shape in world community” said Satya Brahma. Social Activist Mayank Gandhi in a rare interactive conversation with Satya Brahma stressed the need for Rural transformation with focus on agriculture, education & healthcare. Frustrated with political brinkmanship & cheap politics, the face of Aam Aadmi Party in Maharashtra & a former key member of national executive in aam aadmi party, Ganhi said ” One can lead the ways & change the system through social activism. Sandeep Agarwal, Founder of Shopclues & Droom delivered an inspiring presentation on “Booming Indian Start up Industry – Challenges & Opportunities’ & stressed that days of prosperity & E-Commerce boom is only p[possible through sustainable reforms & key legislations to boost startup India. Sandeep complimented the initiatives of the Modi Government & focused that growth of a systemic reforms, key legislations will further the growth of the e-commerce sector in india.Shriram Vijayakumar, CEO & MD,DaVita India presented key issues in  Healthcare Delivery in India’s Missed Opportunities & Promising Future.


The Highlight of the Conclave were three brain storming panel discussions, The first Panel discussion on Disruptive Cashless Innovations in India : India’s Emerging Digital Payment Markets had top names in e-commerce field such as Mr.Probir Roy, Co- Founder & CEO, Paymate, Mr. Sandeep Agrawal, CEO & Founder, ShopClues & Droom, Mr. Anirban Poddar,Founder & CEO, ShopHop & Mr.Sudarshan Purohit,CEO & Founder, Leading women entrepreneurs of india’s e-commerce space captivated the debate & were in agreement that innovation & creativity will be the key factors in success. Ms. Sanna Vohra, Founder & CEO, The Wedding Brigade, Ms.Kiran Bawa, CEO & MD, IOSIS Wellness & Spa, Ms.Suchi Pandya, CEO & Co-Founder, Pipa+Bela, Ms.Arpita Ganesh, Founder & CEO,Buttercups Bras Pvt. Ltd, Ms.Shivaarti Bajaj,Founder & CEO, Go Parties, Ms.Nilisha Bhimani, Founder & CEO,Stay Fabulous, Ms.Gunjan Soni, CMO & Head of International Brands, Myntra  & Ms.Minnat Lalpuria Rao,Founder & CEO,7Vachan were part of the debate. Politics, Economic Development and Social Change in India panel debate had leading faces of recent times such as Ms.Nisha JamVwal, Celebrity Columnist & Luxury Brand Consultant, Dr. Debraj Shome, Facial Plastic Surgeon, Mr. Mayank Gandhi, Social Activist,Ms. Kunickaa Sadanand, Actor, Producer & Social Activist Ms. Kanika Mishra, Cartoonist & Huzaifa Khorakiwal of Wockhardt.

Top Entrepreneurs  in  Business & Iconic Stars in Cinema shined at India Leadership Conclave 2016 ‘s ILC Power Brand Awards 2016. The much awaited 7th Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2016 were presented to top leaders of the country. Dr. Lalit S. Kanodia, the founder and Chairman of Datamatics Group of Companies & Mrs. Sandra Rajnikant Shroff of United Phosphorus Limited were the Chief Guest of the Program & felicitated the awards to the winners.

Myntra’s Double Bonanza, ILC Power Brand Awards & Over 7000 Orders in a minute& over 3 million products with The fourth edition of Myntra’s End of Reason Sale (EORS)

Myntra’s Double Bonanza, ILC Power Brand Awards & Over 7000 Orders in a minute& over 3 million products with The fourth edition of Myntra’s End of Reason Sale (EORS)

Myntra’s Double Bonanza, ILC Power Brand Awards & Over 7000 Orders in a minute& over 3 million products  with The fourth edition of Myntra’s End of Reason Sale (EORS)

Myntra received India’s Most Admired & Valuable Power Brand Award 2016 at 7th Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2016

The leading e-commerce major “Myntra” achieved Milestones & Accolades in the first week of july where Myntra was declared winner in the top branding award category surpassing all leading e-commerce brands in a nation-wide competition that kept the nation voting for sixty days. Network 7 media Group, asia’s most analytical news media in mainstream segments announced the coveted recognition at a power packed gatherings which included who’s & who’s of india’s business establishments, fashion, jewellery,politics, social entrepreneurship, medicine & infrastructure. Over 350 influential leaders of the country congregated in mumbai on 1st July at the historic 7th annual award ceremony.Ms. Gunjan Soni, CMO & Head of International Brands, Myntra received the award in a glittering award night.Dr.Lalit S. Kanodia, the founder and Chairman of Datamatics Group of Companies & Mrs. Sandra Rajnikant Shroff of United Phosphorus Limited were the Chief Guest of the Program & felicitated the awards to Myntra. Myntra surprised the stage with a Delivery boy present with Gunjan to receive the award.

Accepting the recognition, Gunjan Soni said ” The award reflects the commitment of the entire family of Myntra to be a leader in the online space with cutting edge technology & be the trend-setter. We at Mantra do understand the aspirations of the growing customers & each day we experiment new strategies to meet the customer satisfaction, delivery deadlines, original & quality products significance & thrust. This award is the reflection of our continued service as a reliable partner of Indian masses”. Satya Brahma, Chairman & Editor-In-Chief of Network 7 Media Group said ” The rise of Myntra as a power Brand in indian online space will continue in coming years as the process technologies, recruitment staff selection, training, quality checking & periodic check of customer feedbacks are world-class & the award signifies Myntra’s growth as a Brand Leader in the indian online space”.

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The Success at The fourth edition of Myntra’s End of Reason Sale (EORS)

The fashion e-tailer exceeded its target of achieving 20x the daily sales target, with actual performance at 23x.The two-day (July 2 and 3), heavily discounted sales format offering discounts ranging 30-80 per cent was an attempt by the e-tailer to attract offline shoppers who wait for End of Season sales which typically stretch 6-8 weeks. Myntra concluded the sales with over 3 million products ordered by discount-happy shoppers, attracting an unprecedented 37 million visits and a high 30-per cent share of first-time buyers. The company claims to have processed about 7,000 orders per minute at peak during the two-day sale.

Myntra is India’s leading e-commerce platform for fashion and lifestyle products. A one-stop destination for trendy apparel, footwear and accessories, the company has partnered with over 2000 leading brands to offer shoppers from the latest in fashion and lifestyle wear. Myntra’s mobile platform transforms the way customers shop for fashion online, by capturing user’s lifestyle & context in a unique manner and making it more personalized and social.  It connects fashion lovers with their favorite brands, celebrities and influencers of similar taste and engages them with the latest in fashion content, new trends and collections. In addition to popularising trends in the urban market, the brand has also witnessed an enthusiastic reception from Tier II and III cities who have limited access to fashionable brands and account for around 60% of its business. With the mission to help people look good, Myntra works on constantly expanding its reach and improvising its offerings to cater to the needs of Indian shoppers. Few of its offerings include the most extensive in-season product catalogue, 100% authentic products, Cash on Delivery and a 30 day Exchange / Return policy, making Myntra the most preferred shopping destination in the country.

Myntra has been constantly working towards enhancing customers shopping experience at every level of contact. Here are few initiatives and developments that took place in the last 12 months which has impeccably enhanced the customer experience, making Myntra a popular destination to shop online.

Effective Technology Application to enable ‘Social & personalized shopping’

Myntra has been on the forefront of technology application and innovation and continues to invest heavily in this aspect. To build a personalised shopping mobile experience, Myntra launched features such as ‘Style Forum’, ‘Profiles’, ‘Shots’, ‘Fashion Feed’ among others.

‘Style Forum’ brings shoppers closer to the real world experience of asking for the opinion of their friends or help from style experts. ‘Fashion Feed ‘ on the landing page provides users fresh content every time they open the app and also allows them to follow conversations of particular interests or follow friends for regular updates. ‘Profiles’ allow brands and fashion influencers to create their own presence and showcase collections. Another feature, ‘Shots’ allows shoppers to share their style statements by posting pictures of outfits, selfies, shoes, accessories, makeup & more from their phone gallery or camera and also tag Myntra products to it.

All technology products and applications have been built in house by a team of qualified engineers.

Deep Relationships with brands to bring best shopping experience at great price

Myntra has been steadily growing its base with more and more national and international brands partnering to offer their products. The company currently commands of over 2000 brands and 2,30,000 styles to offer its customers. Myntra has also strengthened its international brand segment, allowing consumers to experience the latest in fashion globally, in India by offering over 25 reputed international brands, with most of them being exclusively retailed at Myntra.The ‘Myntra Annual Brand Meet’ held last year hosted over 800 brands to discuss how technology will build and transform the future of fashion. Every year this platform helps Myntra & its brand partners address the changing customer needs, supply chain highways & new innovations in technology in order to create new shopping experiences for customers.

Winning Culture

Myntra has a winning non-hierarchical culture that encourages ideas and innovations to flow smoothly within the organisation.

The company continues to roll out benefits & progressive HR initiatives aimed at making the company a great workplace for employees, especially during important life events. For instance a six month paid maternity and paternity leave besides providing an Adoption Assistance. Platforms such as hack nights and coffee corner sessions encourage employees to ideate and share out of the box ideas to grow the business and enhance customer experience.

Myntra has built one of the most fashionable offices in India. The two buildings have been designed as an ode to the World of Fashion to inspire creativity among employees.

Recognized as a Power Brand for its customer centric approach

Myntra is today recognized as a customer obsessed power brand among its consumers, with the brand recall at 90%. This can be attributed to a superior customer experience on the back of most progressive and innovative marketing campaigns. Over the last year, various campaigns such as Roadster’s ‘The Road is Waiting’ & ‘Pocketman’ which revolves around outdoor companion for the young have won many awards including Bronze at Effies. Even Anouk’s ‘Bold is Beautiful’ series which presented the four facets of choices in the lives of the modern Indian women was awarded ‘E-Commerce Disruptor of the Year’ by Bloomberg TV, ‘The Abby’s’ in Gender sensitive category, among others.

Last year, Myntra launched a fashion brand ‘Moda Rapido’ powered by artificial intelligence. The brand helps consumers discover products according to the fashion trends and their particular tastes in style. To overcome sizing solutions, the company launched Shape ID guide ‘Shop by Shape’ solution through which customers are sure to find the best apparel to suit their body type along with the comfort of a Myntra style advisor offering suggestions based on their Shape ID. Myntra is aggressively focused on enhancing customer experience and achieved a 95% score for perfect order fulfillment which meant orders delivered on time to the right place, with the right product in the right condition on time. The company also received a 90% score for unaided recall of brand.

India Leadership Conclave 2016 Jury posed the questions to team Myntra & here are the answers.

The Question :

Describe the career highlights & top moments?

The Answer : 

Myntra has witnessed a series of revolutionary events and achievements since its birth in 2007 as an online B2B product personalization platform. Later in 2008 – 2011, Myntra received series A,B, & C funding from IDG, Tiger and Accel Partners. In 2011, Myntra established its logistics arm, achieved over 1Mn registered users and crossed launch of over 150 brands and became the largest online retailer of fashion & lifestyle products in India in 2012. Starting 2012, Myntra launched in-house brands Roadster, Dressberry, Kook n Keech, HRX and others. In 2013, Myntra became the first eCommerce Platform to Launch ‘Product Exchange’ which till today has provided great convenience to consumers. In early 2014, Myntra raised funds from PremjiInvest and by May, Myntra and Flipkart merged to form 50% of market share in online fashion and both Myntra & Flipkart continue to operate independently.

In 2015, Myntra transitioned to mobile only platform and by mid-July, the company appointed Ananth Narayanan as its CEO. In late 2015, Myntra launched few more in-house brands including ‘All About You’ by Deepika Padukone. Through all these years, Myntra has been growing tremendously and is currently doubling in revenues each year and on course to become a billion dollar company by 2017.The company also had few top level executives such as Ananth Narayanan (CEO), Gunjan Soni (CMO & Head of Intl’ Brands), Ambarish Kenghe (Head of Product), Ananya Tripathi (Head of Strategy & Planning) join during last year.

The Question :

What are the unique differentiators of this Nomination that would merit this category to be considered for an award?

The Answer : 

Myntra has been focused on building a brand that clearly differentiates it from the rest. As mentioned above, the brand’s key differentiator is being the largest and leading fashion etailer in India, offering consumers a curated collection of over 2.3L products from the best of fashionable brands.

A customer centric company, Myntra is focused on enhancing its online shopping experience at every touch point. The company’s NPS score stands as a testimony to the brand’s loyal customer relationships. Also brand’s impeccable quality of service, customer care teams and friendly exchange and returns policy makes it a popular destination for shoppers to shop online.

Another key differentiator is Myntra’s innovative and disruptive technology. As fashion is a very personal experience, Myntra constantly works towards transforming fashion shopping into a social and personalized experience and connecting fashion lovers with influencers, brands, celebrities and people of similar taste. The company has been at the forefront of technology application and innovation and will continue to invest heavily in this aspect.

Last but not least, Myntra’s winning culture has been the driving force behind company’s phenomenal growth & success. A company’s culture can have a powerful impact on its performance. Myntra’s culture provides employees opportunities to experiment and innovate, world-class infrastructure and engagement initiatives, work-life balance – creating one of the best workplaces for work & fun. It’s the company’s culture that binds employees together and it’s the hardest thing for others to copy.

The Question :

What is your Vision & where you want to see yourself in the year 2016?

The Answer : 

Myntra’s vision is to be the largest fashion & lifestyle destination, helping 50 million Indians ‘Look Good’ by 2020. The company aims to achieve its vision by offering customers with best of fashion & lifestyle from Indian and International brands, the best-in-industry customer service and build a community for consumers to engage on daily fashion choices and moments.

In the year 2016-2017, Myntra will achieve the following aspirations

  • 20 mn engaged users on the Myntra platform
  • Highest Net Promoter Score (NPS) in the industry. NPS is an index that measures customer’s overall satisfaction with a company’s product/service and customer’s loyalty to the brand.
  • Highest Top of Mind recall with the consumer in online fashion segment
  • GMV(Gross Merchandise Value) run rate of USD 1 bn and on track to be profitable in next 18 month
Inspiring Youth icon Sushmita Sen bags the prestigious “Eternal Beauty & Actress of the Decade” at India Leadership Conclave 2016

Inspiring Youth icon Sushmita Sen bags the prestigious “Eternal Beauty & Actress of the Decade” at India Leadership Conclave 2016

Inspiring Youth icon Sushmita Sen bags the prestigious “Eternal Beauty & Actress of the Decade” at India Leadership Conclave 2016

Bollywood actress Sushmita Sen recognized for her exceptional works in indian motion picture &  trendsetter as an inspiring youth icon, a role model for the aspiring beauty queens at 7th Annual Indian Affairs India Leadership Conclave 2016


Sushmita Sen, the top Indian bollywood actress & an inspiration to today’s modern women, Sushmita Sen was the first Indian Women to win the ‘Miss Universe’ title in 1994 and known as an actress who speaks her mind and is not afraid to live life on her own terms, entertained the world with the hit pictures such as  Sirf Tum and Biwi No 1, was recognised at the Indian Affairs ILC Power Brand Awards 2016 at the 7th Annual edition of India Leadership Conclave 2016 as “Eternal Beauty & Actress of the Decade”. Widely perceived by the thought leaders of the country as the ultimate & credible destination of leadership awards, the recognition of Sushmita Sen ranks the gorgeous & the former beauty queen Sushmita Sen in top achivier & brings yet another feather in the cap in her career as the actress posted the picture of the award trophy in the social media Twitter of being selected & awarded for the top honor.

Announcing the name for the prestigious award, Satya Brahma, Chairman & Editor-In-Chief of Indian Affairs, said “Sushmita has made us proud not only as a Peace Ambassador of India but to the world, someone who brought India the much desired glory & fame when she was crowned the Miss Universe & sent a strong signal to the world. It is therefore, no exaggeration to say that, It was Sushmita who became the symbol of peace & a vibrant & strong voice to dominant issues that the country & the world are facing. She made history and has been a part of that historic phase when the inspirational youth icon & beautiful actress Sushmita Sen became mesmerized the audiance with her grace, peace & humanity. Again, Sushmita made history by adopting a baby girl named Renee in 2000 at the age of 25 & in 2010 she adopted a three-month-old girl and named her Alisah, something which is rare in today’s society. To me, she is the ultimate woman.The recognition signifies the remarkable accomplishments of Sushmita as an actress who defied all odds & became the darling of the nation.

The past recipients of the award in the Bollywood segments includes Priyanka Chopra, Rani Mukerji, Anushka Sharma, Shraddha Kapoor, Film maker late Yash Chopra. The 2016 list also saw names of Super Star Govinda, Karishma kapoor, Sanjay Leela Bhansali, Tina Ahuja, Fashion Designers Neeta Lulla & Namrata Joshipura, Jewellery designer Poonam Soni.

Sushmita was born in the Bengali-speaking Sen family on November 19, 1975 in Hyderabad, Andhra Pradesh, India. Her family consists of her dad, Shubeer, a former Indian Air Force Wing Commander; mom, Subhra, Jewelry Designer and owner of a Dubai-based store. She has two siblings, a sister named Neelam, who is married to Nauman Malik, and a brother named Rajeev. Subhra’s dad was a poet. She attended different schools in Jorhat, and Nagpur, but spend the majority of her schooling days in the Air Force Golden Jubilee Institute and Air Force Silver School in Delhi. She was regarded as a tomboy and spent most of her times with boys. Since the schools were Hindi medium, she could not speak English until she was 16 years of age. She subsequently not only mastered English, but became an English Honors student, and also obtained a degree in Journalism. Due to her place of birth she can speak Urdu flawlessly. Her first public appearance was at the Air Force Club Contest at the age of 15. She did a few fashion shows thereafter. Then during 1994 she decided to be a participant in Miss India beauty pageant, fully aware that she was being pitted against the reigning favorite, Aishwarya Rai. Sushmita took everyone by surprise when she was crowned Miss India while Aishwarya had to content with being the First Runner-up. Both beauties went on to win Miss Universe and Miss World titles respectively. Ironically the final outfit for Miss Universe for Sushmita was made by a little-known Meena Bazar tailor, and her mom.

Sushmita’s stunning win was an inspiration for other beauty queen aspirants. Soon after her win, India witnessed a sudden rise in beauty pageant winners; the green-eyed beauty Aishwarya Rai won the Miss World contest, followed by the likes of Diana Hayden (Miss World 1997), Yukta Mookhey (Miss World 1999), Lara Dutta (Miss Universe 2000), and Priyanka Chopra (Miss World 2000). As for Sen, immediately post her phenomenal win, a career in Bollywood beckoned this leggy star. She debuted on the big screen, in 1996, with the filmDastak. Although the film did not create ripples at the Box office, but Sushmita had made her presence felt.However, it was in the year 1999, in David Dhawan’s Biwi No 1, when she got a chance to act opposite Salman Khan, that Sen got noticed; she made the audience dance to the foot tapping number, Chunari Chunari. Sen’s height gave her impressive screen presence, which added to her beauty, and attractive personality. Her role in the film won her the Filmfare Best Supporting Actress award. Post Biwi No 1, a lull in her film career followed, with a series of films not faring too well.  A sizzling cameo song appearance in Fiza, with the popular Mehboob Mere somewhat kept her in the reckoning.But, then came the year 2004, when her career got a much-needed lease on life, with Farah Khan’s directorial venture,Main Hoon Na, opposite superstar Shah Rukh Khan. The film was a blockbuster at the box office, and still remainsSushmita Sen’s biggest hit.Playing the role of a chemistry teacher, Sushmita did full justice to her character. The 5 feet 7 inches tall, leggy lady, with her svelte figure, had the nation swooning with her sensuous dance moves in the chartbuster, Tumhe Jo Maine Dekha, along with co-star SRK. The chemistry between the duo was crackling. No wonder then, that the success of the film was inevitable.